NBC is developing a new web-based series with Omnicom Media Group Digital, called Woke Up Dead, about a college kid named Drex Greene, who…well, wakes up one day to find out he’s a zombie, and how he deals with it. They’re letting advertisers get in at the ground floor to help pick how they want their product integrated into the show. Omnicom’s CEO Matt Spiegel was quoted saying “This is the first time that programming with the distribution potential of NBC Universal will be centered from the start around advertisers”. It’ll be shown in 50 three minute episodes, but there’s been no launch date set at the moment. The whole “product placement” aspect of this gives me the feeling that this will be nothing more than an attempt of co-opting a much loved genre to make a few bucks for the network. To me, this just sounds like Saved By The Bell: The College Years, with zombies.

If you enjoyed this post, subscribe to our  RSS feed!     Bookmark to: