Thriller Zombies Break Out in Dance
It’s been 25 years since the release of Michael Jackson’s Thriller and Sony BMG are trying to get more sales out of the album - this time using everyone’s favorite buzz term “guerrilla marketing”. So what are they doing? Sending people dressed as zombies out into the streets who “spontaneously” break out into the famous Thriller dance. The idea is to get the song back in people’s heads, with the hopes that they’ll go home and buy the album. I’m sure that doesn’t work out that great but good on them for trying. (If they really wanted me to buy Thriller, they’d have to show me some undeniable proof that Jacko isn’t a child molester. )
Actually, SONY hi-jacked the idea when they found how popular the idea of flash mobs were. It was initially planned to break the world record for a simultaneous dance across the globe by having people in various cities do the thriller dance last October, they’re doing it again this year on world zombie day:
http://www.thrilltheworld.com/
-FD
on world zombie day? you know how many zombie walkers will break out into thriller dance because it’s happening? brutal.