Alive is a new zombie-themed television series. No wait, it’s not. In fact, Alive doesn’t even have a pilot yet. But it already has a viral marketing campaign. The producers, instead of spending money on making a pilot decided to make a series of short web-teasers in order to build a “buzz” around it and entice studios to put some money into making a pilot.

Personally I think it sounds like a lazy person’s way to get a pilot made. Sure I’d love to produce a TV series, but I think that putting a couple of videos on youtube and starting a few websites and hoping it “builds buzz” is the wrong way to do it.

But then again, just by talking about it am I contributing to the buzz?

Here’s one of the videos and couple websites related to Alive:

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